The Conversations Behind the Decisions That Change Everything.

Every week, Alex sits down with founders, entrepreneurs and extraordinary people to explore their Screw It Just DO It moments, the leaps they took, the mistakes they made, and what it really took to turn an idea into reality.

Many of them are the speakers, investors and partners behind the Festival of Entrepreneurs at the NEC.

Dom co-founded Social Chain and helped take it from zero to £300 million in six years. He opens up about battling alcohol addiction, the moment he sought help, the highs and lows of scaling, and protecting your mental health under the pressure of entrepreneurship.

Told at 17 his football career might be over, Thomas created a raw turmeric formula with his father, went on to play in the Premier League and at Euro 2016, then built The Turmeric Co. and its own factory when manufacturers said it couldn't be made at scale.

With no food experience and no investors lining up, Alla and her co-founder launched Two Chicks and created the UK's liquid egg white category from scratch. She shares starting with £25k instead of £250k, nearly losing everything overnight, and selling a majority stake 20 years later.

Richard scaled a plumbing insurance business into the £4 billion HomeServe. He shares his 9-step blueprint for building a billion-pound business: copying and pivoting, finding the right investor early, going international properly, and why evolution always beats revolution.

Juliet and her husband launched Grenade with £500 during a recession and built it into a £200M brand. She gets into why brand is everything, how timing forced focus, the emotional cost of the exit, and what it's really like scaling a business with your partner.

Entrepreneur, ex-Dragon and Implement AI co-founder Piers Linney on what business leaders need to know about AI right now: why it's still in its dial-up phase, how SMEs can use it practically, and why the winners will augment people rather than replace them.

Raj shut down his original business to go all-in on Hytro's wearable blood flow restriction tech. He explains why trying to serve every customer nearly killed the company, and the decisive pivot to pro sport that transformed its growth.

Charlotte Lee and Olivia Bishop didn't set out to build a swimwear brand—they were simply frustrated customers. After struggling to find stylish, high-quality swimwear without paying expensive shipping and import duties, one simple question changed everything: "Why don't we just do it?"

Joe Woodward had what most people would call a dream job. Chief Marketing Officer for the Rajasthan Royals in Mumbai. Ten years building things in sport, music and entertainment. Then the pandemic hit, the rug came out from under him, and he moved home. He sat down to update his CV. He immediately got frustrated.

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