01 · ENTREPRENEUR SHOWCASE

MEET THE ENTREPRENEURS
THE VISIONARIES BEHIND THE BUSINESSES.

Across two days, meet the founders behind established businesses, high-growth brands and some of the UK’s best-known success stories — sharing the lessons and decisions that shaped their journey.

This is where entrepreneurs come to hear from entrepreneurs.

BUILD A BRAND PEOPLE REMEMBER.

02 · BUILDING CONSUMER BRANDS

Hear from founders who have created, grown and scaled distinctive consumer businesses — from finding the proposition and winning customers to building loyalty and maintaining what makes a brand different as it grows.

03 · THE APPRENTICE

MEET STARS FROM BBC THE APPRENTICE.

Being on The Apprentice can put you in front of millions of people. But turning that visibility into a successful business is another challenge entirely.

Former The Apprentice finalists share what happened next — how they used the platform, built credibility beyond television and turned public attention into real commercial opportunities.

DAY TWO · 4 NOV · 14:35–15:20 · KEYNOTE STAGE

What happens after The Apprentice: Turning visibility into a real business

Media exposure can create opportunity, but it doesn't guarantee long-term success. Former The Apprentice finalists share how they turned visibility into commercial growth, built credibility and created businesses that outlast the headlines.

TRE LOWE
Founder, SOBO Club

MIA COLLINS
Strategic Sales Development Manager, Stripe OLT

DANIEL ELAHI
Founder, Revival Shots

FREDERICK AFRIFA
Founder, Leadership Communication Expert

DON’T JUST HEAR ABOUT IT.

SEE IT IN ACTION.

04 · LIVE DEMOS & WORKSHOPS

Get hands-on with practical sessions designed to help you put ideas into practice.

From building AI automations live on stage and using Google’s no-code AI tools to improving strategy, growth and social media, these sessions focus on what you can actually take back into your business.

05 · AFRICAN ENTREPRENEURS LIVE PITCH

FOUR ENTREPRENEURS. FOUR BUSINESSES. FOUR LIVE PITCHES.

Meet the next generation of entrepreneurs emerging from Ghana. Presented by the British Council, four founders will take to the stage to pitch their businesses, share the ideas behind them and demonstrate the innovation being developed through the British Council Innovation for African Universities initiative.

DAY ONE · 3 NOV · 15:15 - 16:15 · FUNDING STAGE

British Council presents Ghana’s next generation of entrepreneurs: Four businesses, four pitches

Four entrepreneurs from Ghana take to the stage, each with ten minutes to present their business, the problem they are solving and their ambitions for growth.

The entrepreneurs are supported through the British Council Innovation for African Universities (IAU) initiative, which brings together universities, innovation hubs, industry and entrepreneurs in Africa and the UK to help innovators develop, test and scale solutions while creating new pathways for employment and economic growth.

ANYANE BENJAMIN ANSU
Operations Manager, Agratic Industries

EMMANUELLA AMA ASUIFAUH
Founder, PINAMAT

PEARL RUTH ELORM AYIVOR
Co-Founder, MED AquaFeed

SHAHEED ADAMPTEY
Founder & Food Scientist, Shigaki Enterprise

WIN MORE CUSTOMERS. BUILD A STRONGER BRAND.

06 · SALES & REVENUE GROWTH

From positioning and sales systems to customer acquisition, content and customer experience, this is where businesses learn how to win attention, convert it and grow.